Visit Native California Initiative Announced at Future Agua Caliente Cultural Plaza

Rendering of future Agua Caliente Cultural Plaza PALM SPRINGS, CA – State officials and tribal leaders joined non-profit organization Visit California in unveiling a new statewide initiative designed to showcase California’s vibrant Native communities and cultural tourism experiences to travelers from around the world. The announcement was made at the site of the future Agua Caliente Cultural Plaza in downtown Palm Springs.

“Visit California is honored to create a platform that showcases the rich cultural heritage of the Native Americans who have called this place home for thousands of years,” said Caroline Beteta, Visit California President & CEO. “We are committed to partnering with California’s tribes and creating spaces to uplift and honor their voices, communities and cultures.”

Home to more than 100 federally recognized tribes, California’s Native culture is woven into the fabric of its communities. Visit Native California will be a vital source of information on all of the cultural tourism experiences visitors can find across the state including museums and cultural centers, outdoor experiences like hiking and boating, restaurants, and tasting rooms to name a few.

Visit Native California is funded by a federal grant awarded as part of the American Rescue Plan Act to help the communities hardest hit by the pandemic. The grant earmarks $1 million to increase awareness of and travel to the state’s cultural heritage tourism experiences.

The funding will allow Visit California to create and share stories on the Visit Native California platform, which will be housed online at VisitCalifornia.com . Stories will celebrate the […]

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