Mad River Brewery partners with Iowa Tribe business for midwest warehouse

From left are David Tam, CEO of Grey Snow Management Solutions; Artees Vannett, COO of Grey Snow; and Linda Cooley, CEO of Mad River Brewery and a Yurok Tribal member pose for a photo announcing a partnership between the two companies. (Mad River Brewery/Contributed)
From left are David Tam, CEO of Grey Snow Management Solutions; Artees Vannett, COO of Grey Snow; and Linda Cooley, CEO of Mad River Brewery and a Yurok Tribal member pose for a photo announcing a partnership between the two companies. (Mad River Brewery/Contributed)

From left are David Tam, CEO of Grey Snow Management Solutions; Artees Vannett, COO of Grey Snow; and Linda Cooley, CEO of Mad River Brewery and a Yurok Tribal member pose for a photo announcing a partnership between the two companies. (Mad River Brewery/Contributed) The Yurok Tribe’s Mad River Brewery is teaming up with Grey Snow Management Solutions, an Iowa Tribe of Kansas and Nebraska company to exand its capacity for craft beer distribution to the midwest.

The plan is create a brewery and warehouse on the Iowa Tribe of Kansas and Nebraska’s reservation.

“We are incorporating 21st century technology into our traditional trade practices to create an entirely new economic system that is reflective of our core values surrounding environmental protection and corporate responsibility,” said Joseph L. James, the chairman of the Yurok Tribe, in a prepared statement. “This outside-of-the-box business model will accelerate our effort to build a brighter future for tribal people and the planet for generations.”

The partnership comes as Mad River Brewery expands it’s reach south to the San Francisco Bay Area and Silicon Valley with partnerships with the Giants and the San Jose Barracuda.

“The expansion of a vision like this is bigger than both parties. The big picture of what we are doing moves tribal economics into the mainstream,” said Linda Cooley, Yurok Tribal Member and Mad River Brewery CEO. “We are working on creating a cooperative system for tribes, and we want to see the complementary skills and resources of tribes come together, helping one […]

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