CAMBRIDGE, Wis. — In the three years since hemp has been federally legalized again, several Wisconsin CBD companies have started up.
Now for the first time, one of those companies is owned by a Native American man. What You Need To Know
Canndigenous is Wisconsin’s first Native American owned hemp company
The owner makes it a point to have everything done ‘In a good way’
Business example of opportunities available through channels like the American Indian Chamber of Commerce
The new company called Canndigenous, and it has a simple philosophy.
“Every single thing you do from the most minute to the most macro needs to be done in a good way,” said Rob Pero, the owner and founder of Canndigenous.Pero said in a good way has a special meaning.“In a good way is something that I learned from an elder,” he said. Photo courtesy of Rob Pero (Center) Pero is a member of the Bad River Tribe, bis father died when he was young and he didn’t grow up on the reservation.“For me reconnecting with my heritage came later in my 30’s, and it’s always been very important to me, I’ve always been connecting to my father’s side,” Pero said.He credits his affiliation with the American Indian Chamber of Commerce and state programs to help minority entrepreneurs as a large reason he got the company off the ground.“It was really because of that mentorship that this was able to be developed into an executable plan,” Pero said.The […]