Rincon Reservation Road Brewery sits tucked next to Harrah’s Resort just north of San Diego, ready to serve up craft beer with a side of culture.
As Southern California’s first craft brewery on tribal lands, 3R Brewery , as it’s known, aims to educate beer lovers about the Rincon Band of Luiseño Indians and inspire young tribal members with a passion for hops.
“We’ve been here over 10,000 years. We’re still here. And a lot of people don’t realize that,” said Ruth-Ann Thorn, chairperson of the Rincon Economic Development Corp., a tribal entity that oversees the brewery.
“We want to build a successful business that the tribal members can be proud of and use it as a vehicle to educate people about who we are.”
The operation is among a growing list of breweries owned by tribes and Native people, like the Yurok Tribe’s Mad River Brewery in Northern California and the Indigenous-owned Bow and Arrow Brewing Co. in New Mexico. Others include the Stillaguamish Tribe’s 210 Brewing Co. and the Chehalis’ Talking Cedar Brewery, both in Washington state.
The 3R’s brews – sold in Southern California restaurants, casinos and Costco stores – are distinctly Rincon, with elements of the tribe’s language, story and landmarks, along with tongue-in-cheek nods to reservation life.
The Oasis Blonde Ale pays homage to the beautiful oasis on the reservation. Tuupash Blueberry Saison makes reference to the Luiseño word for sky. The dragonfly design on the cans embraces the tribe’s links to the San Luis Rey River. The popular Rez […]